1. Set-Jetting: Travel Inspired by Film & TV

Destinations featured on screen are driving real-life wanderlust. Travelers are mapping out vacations around their favorite shows, movies, and even video games — from European castles and dramatic coastlines to iconic U.S. cities and remote islands.

2. Culinary Travel: Eating Like a Local

Food continues to be one of the most powerful motivators for travel, but 2026 brings a deeper focus on culinary authenticity. Travelers want to taste the real essence of a destination: local markets, hidden eateries, regional snacks, and hands-on cooking experiences.

3. World Cruises: The Ultimate Long-Form Journey

World cruises are experiencing unprecedented demand. More travelers — especially retirees, remote professionals, and multi-gen families — are seeking multi-month voyages that combine luxury, convenience, and the thrill of circling the globe.

4. Sustainable Travel: Conscious Choices, Meaningful Impact

Sustainability is no longer a niche preference — it’s a mainstream priority. Travelers are looking for eco-conscious hotels, responsible wildlife encounters, low-impact excursions, and ways to support local communities while abroad.

5. Celebration Travel: Moments Worth Traveling For

From milestone birthdays and honeymoons to retirements, reunions, and “just because” celebrations, more people are turning special moments into unforgettable trips. Personalized touches, private experiences, and bespoke itineraries are in high demand.

6. Expedition Travel: The Rise of Bold Exploration

Travelers are craving adventure with purpose. Expedition voyages to the Arctic, Antarctic, Galápagos, Patagonia, and remote corners of the world are booming. These trips combine discovery, wildlife encounters, and immersive learning with upscale comfort.

The Future of Travel Is Personal, Purposeful & Bold

Whether inspired by a favorite film, a craving for regional cuisine, or the dream of stepping onto all seven continents, travel in 2026 is shaping up to be more intentional and more exciting than ever. These trends highlight what travelers value most: authenticity, meaningful experiences, and stories worth sharing.