Holland America Line Cruise's Innovative Parternships

While venturing across the globe, Holland America partners provide soul-stirring entertainment, helping guests make new discoveries and offer an unmatched depth of quality content.

Thanks to Holland America’s amazing partnerships, a wealth of activities and indulgences are offered on board.


While you venture across the globe, their partners provide soul-stirring entertainment, help you make new discoveries and offer an unmatched depth of quality content. 


Meet the incredible partners who contribute to the exceptional onboard cruise experience with Holland America Line:


Professional Pickleball Association

Play the fastest-growing sport in the U.S. with Holland America Line, the exclusive cruise line partner of the Professional Pickleball Association. All our cruise ships feature pickleball courts with amazing top-deck views. 


The equipment and courts are available for a match anytime, so long as the weather allows. Frequent pickler? Join a pickleball tournament at sea and put your dink shot to the test. Hesitant amateur? Learn the basics at complimentary beginner’s lessons


Food & Wine

The long-time partnership between Holland America Line and FOOD & WINE has delivered immersive culinary experiences for our guests for more than a dozen years.


Now, this partnership has evolved into an exciting, engaging and ever-expanding selection of culinary-themed shore excursion tours that explore food, wine and culture in some of the world's most renowned gastronomic hot spots.


BBC Earth 

Breathtaking footage from BBC Earth’s innovative programs comes to life through the music of award-winning composers, performed live by musicians.


Lincoln Center Stage

Enjoy classical cruise ship music and onboard entertainment. In an exclusive partnership with the world’s leading center for the performing arts, music virtuosos perform familiar classics and twists on contemporary favorites.


Billboard Onboard

2 pianos - 60 Years of Chart Toppers - 100s Of Songs.  Sing along, test your music trivia skills or just sit back and enjoy as the hits fill the room each night.


Rolling Stone Rock Room

When you’re ready to rock, head to the Rolling Stone Rock Room, the ultimate live music venue on ship. Hear your favs and classic hits, right from Rolling Stone magazine’s top song lists.


B.B. King's Blues Club

When you’re in the mood to move, it’s time for live music on your cruise. Direct from Beale Street in Memphis, B.B. King’s All-Star Band cooks up a rich southern heritage of classic soul and rock & roll to get you dancing.


From thrilling excursions to world-class entertainment, Holland America cruise partners are here to elevate your journey. Don't miss out on the experience of a lifetime.


Ready to embark on an extraordinary cruise adventure?

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