“Ama” means love – and love is at the heart of everything they do, from the way they've designed their ships to the development of their river cruise itineraries to the high levels of service. It is a philosophy that drives attention to detail, constant innovation, and a culture of always making you, their top priority. Whether you choose to sail through Europe, Asia, or Africa, you will always find yourself in a place where luxury means love. And since you can never have too much love, you’ll experience the luxury of more – more ways to discover, more ways to indulge, and more onboard amenities. With an award-winning fleet, critically acclaimed dining, and a variety of authentic included excursions, every mile of your journey will be a cherished memory.