WestJet has launched what it describes as "everyday value fares with an enhanced pricing structure" that are designed to reduce the volatility that has been present in the airline industry by providing lower fares across its entire schedule (330 days ahead of departure). The carrier is also reducing its full price fares by an average of 25% for all flights across its entire 68-city North American and Caribbean network. Hugh Dunleavy, WestJet's executive vice-president, strategy and planning, commented: "Feedback from our guests shows that they are frustrated at the unpredictability of fares with seat sales only available up to a few months in advance. WestJet is listening and has responded by providing guests the opportunity to book great prices across the entire schedule." Dunleavy noted that "as part of this new strategy, fares at the higher end of the spectrum will be reduced."

To book WestJet go to http://www.vision2000.ca or call 1.866.802.6676