South Africa is embracing a new era of travel that blends rich experiences with growing sustainability efforts. From the peaks of the Drakensberg to the vineyards of Franschhoek, the wildlife-rich game reserves of Kruger, and the vibrant neighborhoods of Cape Town, the country is proving that tourism can be both enriching and increasingly focused on sustainability. With national policies, community empowerment, and eco-conscious innovation driving the experience, South Africa invites travelers to explore consciously and leave a positive legacy. 

🌿 Where Luxury Meets Sustainability 

In South Africa, many luxury properties are adopting sustainable practices to create enriching travel experiences. Across the country, exceptional properties are proving that five-star comfort can also support the planet and local communities. 

These are just a few of the many exceptional places to stay that show how you can enjoy unforgettable experiences while supporting the people, culture, and environment that make South Africa so extraordinary. 

Leeu Estates – Franschhoek 

• Organic gardens supply fresh produce daily. 

• Greywater systems and electric carts reduce impact. 

• Staff co-ownership of Great Heart Wines supports local livelihoods. 

Singita – Kruger & Sabi Sand 

• Guided by the The Long Run’s 4C methodology  

• Supports Singita’s 1 million-acre conservation effort with Singita Lowveld Trust partnership. 

• Lodges use upcycled materials and renewable energy. 

• Deep community ties through local hiring and conservation education. 

One&Only Cape Town 

• Supports sea turtle rehabilitation and public education through the OneLife platform. 

• Supports the Threatened Amphibian Programme with donations from Table Mountain Suite bookings, in partnership with the Endangered Wildlife Trust. 

• Partners with Bridges for Music to support local youth empowerment through music and creative expression. 

Ellerman House – Cape Town 

• Committed to local art, sustainability, and philanthropy with two dedicated sustainability champions. 

• Bottles its own water, minimizes single-use plastics, and recycles on-site. 

• Supports education and community upliftment through the Click Foundation and ArtAngels initiative. 

🌍 South Africa & Tourism Cares: A First for Africa 

Tourism Cares—a non-profit advancing sustainability and meaningful travel—has added South Africa to its Meaningful Travel Map, the first African destination featured. 

The Map is an interactive tool that highlights sustainable, community-led experiences that benefit local communities, the environment, and travelers alike. It showcases initiatives like Awelani Lodge, Monkeybiz, cultural tours, wildlife centers, and eco-lodges focused on social development. 

Explore the map: www.tourismcares.org/meaningful-map 

Travel That Transforms—For You and the World 

We proudly partner with trusted travel providers such as Globus Tours, G Adventures, and &Beyond who share our vision for sustainability and are leading the way with low-impact itineraries, community engagement, and conservation-focused travel. Whether it’s a small-group cultural journey, a nature-immersive safari, or a responsible tour through South Africa’s vibrant regions, these partners help make meaningful travel accessible and impactful. 

From enjoying farm-to-table meals to spotting the Big Five from a solar-powered safari lodge or walking Cape Town’s vibrant streets, your trip can make a difference. 

Travel with intention. Experience with purpose. Leave impact behind. 

Direct Travel is helping lead the shift to more sustainable global travel through its Direct Impact strategy. Learn more about how this initiative supports eco-conscious travel programs, social responsibility, and smarter choices for travelers and businesses alike. For additional details, see our 2025 Direct Impact Report.